March, 2010 (New York, NY) – The modern shag can be seen everywhere – it can be short, medium or long, and works best with fine to medium hair textures. Everyone from Ellen DeGeneres (short) to Kristen Stewart (medium) to Ashley Simpson Wentz (long) can pull it off, but styling is key. Top stylist Sam Villa gives tips for styling the modern shag.
“The new shags have more weight around the perimeter and sink in the nape area enhancing head shape, as on Kristen Stewart. Typically, shags look best when a root lifter or volumizing spray is used. For height at the base, use Redken rootful 06 root lifting spray. To bring layers to life, use Redken layer lift 07 volumizing spray or Redken aerate 08 bodifying cream mousse. To style, work rootful 06 into damp hair at the roots and use either layer lift 07 or aerate 08 from midshaft to ends. Then, hit with a blow-dryer and hands – think controlled chaos,” explains Villa.
Redken rootful 06 root lifting spray – NEW rootful 06 root lifting spray boosts roots with long-lasting, touchable fullness
Redken layer lift 07 elevating spray gel – Clean-Feel Technology creates non-tacky style manipulation and helps to control frizz. Lightweight non-aerosol spray is good for fine hair and volumizing formula boosts the lengths of hair for a shiny, full finish.
Aerate 08 bodifying cream-mousse – A never before seen texture inspired by a cross between a soufflé and a mousse. Patented styler fuses the volumizing benefits of a mousse and the conditioning properties of a cream to create something entirely new; a revolutionary aerated texture for extreme volume-boosting power.
Aspire for more with Sam Villa! Villa is founding partner and chairman of Allvus, LLC, Education Artistic Director for Redken 5th Avenue and a Stylist Choice Award Winner for Favorite Platform Artist and Educator. Discover his coveted hot tips and techniques, along with Sam Villa Signature Series tools on www.samvilla.com.